McSweeney’s is a publishing house that understands the niche. They have deliberately avoided the trappings of larger book publishers. Their concern isn’t to rush out huge numbers of books, instead they focus all their attention and effort on producing books so wonderfully creative and detailed that you feel like you’re not just purchasing a simple book, you’re buying a beautiful object to treasure. The cover art of a McSweeney’s Quarterly Concern is so attractive that you just want to hold one and marvel at it. The niche, they get it.

They also understand their audience are younger and immersed in technology. That’s why McSweeney’s extended their reach into creating an iPhone app that is every bit as refined as its paper counter part. The McSweeney’s app gives you access to all the daily reports and articles posted on their website, but it’s the Small Chair section that is the real point of interest. From the Small Chair you can read short stories, listen to an author read excerpts of their work to you, and you can even watch some intriguing short films. The best part is, you never really know what you’re going to get on a weekly basis.

Sit yourself down in The Small Chair and get comfortable.