Electric Blue » advertising

Daft Punk, Snoop, Beckham crash Cantina party

Gaspard — Tue, 15 Jun 2010 01:07:27 +0000

The Street Where Originality Lives

Gaspard — Thu, 20 May 2010 01:04:03 +0000

Louis Vuitton 2010 Models Without Makeup

Gaspard — Wed, 28 Apr 2010 05:57:30 +0000

I’ve often heard models referred to as ‘clothes horses’ and often I’ve felt exactly that way about them. And on the other hand, they can inspire and at times be instrumental as an artist’s muse. In a recent unveiling of commercial beauty, Louis Vuitton released a series of mug shots of their models sans makeup, au naturel. It smells similar to the Dove Campaign for Real Beauty but on a much grander scale. In my opinion, most of the models look skewiff or just a tad bit off, but not in the good-quirky-look way. As it was put at Reddit.com, “They aren’t supposed to be attractive – they are supposed to compliment the clothing. Basically, they are living coat hangers.”

Louis Vuitton Models Unmasked. Click for full-size

Interestingly, someone has compiled all the shots in an overlay that blends their features to produce a super-woman of sorts, I suspect, Louis Vuitton’s vision of beauty (or the perfect coat hanger). Either way, she looks young…

Louis Vuitton Composite Image of Beauty

A study was conducted last decade where they surveyed men, showing them images of computer generated faces. The resulting winner of this beauty contest apparently had the most numerically averaged and proportionate values of facial features. Beauty or structural perfection has a geometric ratio 1: 1.6180339887. It’s the golden ratio, quite often found in nature. When applied to a face you can map the perfect face basically. The BBC did this a few years ago – Paulina Poriskova has a face that perfectly matches that ratio.

Paulina Porizkova. Mathematically, The World's Most Beautiful Woman

There are arguments for and against this method. One could say that beauty isn’t it found in neutrality, and it can’t be measured with numbers and it’s found in the remarkable things, like gap-teeth (hot!).

Anyhow, the geeks and nerds with technology at their finger tips will never cease to create the ultimate ideal of beauty…

Weird Science - featuring the 80s ideal of beauty, Kelly LeBrock

I’ll leave you with this last piece of pseudo-science quackery, here technology composites the faces of some of the most beautiful celebrities in the world.

There’s Nothing Like Australia Spoof Comeback

Gaspard — Fri, 16 Apr 2010 00:36:44 +0000

You may know by now that Tourism Australia has launched a rather generic advertising campaign and slogan, There’s Nothing Like Australia. This coincides with a few NZ slogans such as ‘No Place Like Wellington’ and they’ve been quick to add, ‘NZ, Nothing Like Australia’. Quick and nimble, they’ve already launched a spoof site that encourages ‘There’s Nothing Like [insert]‘ submissions in parody of the real campaign’s website. Here are a few gems. See them all: NothingLikeAustralia.net

Adidas Name-drops Big Time

Gaspard — Tue, 06 Apr 2010 04:47:37 +0000

Star-studded lineup: musos Noel Gallagher, Ian Brown, Daft Punk and Snoop Dogg – are here, alongside fashion icons Agyness Deyn, Tallulah Morton and Jeremy Scott. Japanese design hero Kazuki is present, too, knocking shoulders with pop-culture tastemakers Cobrasnake and Whitney Port – while sporting heroes David Beckham, Ana Ivanovic, Franz Beckenbauer, the adidas Skateboarding Pro-Team and adidas legend Stan Smith also revel in the celebrations.

Old Men Love Vanilla

Statler — Mon, 08 Feb 2010 02:57:15 +0000

When the Beastie Boys released a B-side called Boomin Granny, I’m guessing these were the ladies they had in mind. Equal parts hilarious and disturbing, but it’s all in the name of my favourite thing – Science!

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Nolan’s Cheddar

Gaspard — Wed, 20 Jan 2010 02:03:13 +0000

I used to work in advertising, which is why ads usually make me so angry. Crap ads are a waste of my time and good ones remind me of how impossible it was to get a client to take a risk and make something that’s actually entertaining. Am I bitter? Yes, I suppose I am. Stiff cheddar I guess. Anyway, not much needs to be said about this little treat except watch it.